Stories we
helped tell
Stand Out and Swim
Discover how our work revived a swimming event around the magnificent Burj Al Arab. The event brought together professional swimmers and the public in one race. We built the campaign around three real participants, Frank, Sarah and Nicolas, and followed their journey from sign-up to finish line.
- Challenge
- Bring a returning event back into public conversation and fill the start line.
- Approach
- Character-led video series, social countdown, press outreach and on-the-day content.
- Location
- Dubai, UAE
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Stand Out and Swim
Open-water swim event around the Burj Al Arab, promoted through a character-led campaign.
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